inKlusion in the heart of Global Health.
The START(H)UP programme provided comprehensive support for innovations that show the potential to have a positive impact on healthcare. The most promising ideas were developed into commercially viable products through a multi-disciplinary approach, involving healthcare, medicine, Medtech, Biotech, and Pharmaceutical industry.
The START(H)UP competition was the initiative of the World Health Summit to select the best healthcare company. Twelve Portuguese startups were invited to exemplify the best in the national market.
We were one of them!
From last year onwards, we started to direct our focus to the Health & Wellness segment.
We take advantage of technology to help prevent modern health issues, such as obesity, diabetes, and cardiovascular diseases. Together, these three diseases are responsible for more than 50% of deaths worldwide.
A possible cause for this heavy statistic is the creation of ineffective awareness campaigns that cannot motivate the target audience by not establishing authentic and meaningful connections.
Our strategy to mitigate this problem is to use state of the art technology (e.g., augmented reality, virtual reality, smart beacons) combined with gamification concepts to encourage and promote a healthier lifestyle. We created “Viva Bem – Epic 5”, which is a mobile application developed in the context of the participation of the Portuguese athlete José Massuça in the EPIC 5 challenge.
Associated with the VivaBem wellness platform, users could participate in a charity event during the EPIC 5 challenge, in which by walking and completing daily challenges, they could convert their steps into financial support distributed to 5 institutions. By helping social institutions and competing against others, users were encouraged to move and avoid a sedentary lifestyle.
Furthermore, in partnership with Fátima Lopes and her amazing team, we developed the new version of “Simply Flow by Fátima Lopes”, a platform dedicated to wellness, nutrition, leisure, and work-life balance. Every day the platform has new posts, new tips, and new advice promoting a more balanced life.