Client

Sonae Sierra

Services
  • N-UI
  • 3D Modeling
  • 3D Animation
Sector
  • Brand Activation

The Challenge

Together with Sonae Sierra and their marketing department, we designed and developed a human endless runner game during the last three Christmas seasons.

By detecting human gestures through a Natural User Interface (N-UI) device, the participants were allowed to control their favorite Christmas characters aiming to collect the greatest possible number of gifts.

This multimedia installation also promoted competition between Shopping Centers allowing our client to create marketing and advertising campaigns to increase the number of visitors during the Holiday season.

Features

01.

Multimedia Installation

02.

Human Gestures Recognition

03.

Leaderboards

04.

Custom characters

05.

Custom animations
17 Shopping Centers

8ª Avenida, AlgarveShopping, ArrábidaShopping, CascaiShopping, Centro Colombo, Centro Vasco da Gama, Estação Viana, GuimarãeShopping, LoureShopping, GaiaShopping, MadeiraShopping, MaiaShopping, NorteShopping, Nova Arcada, Parque Atlântico, Rio Sul, and Serra Shopping.

Game Sessions

+ 260.000

Become Santa's Best Helper

Christmas Runner - Estação Viana

Christmas Runner - Estação Viana

Viana do Castelo
Christmas Runner - GuimaraeShopping

Christmas Runner - GuimaraeShopping

Guimarães
Christmas Runner - Parque Atlântico

Christmas Runner - Parque Atlântico

Ponta Delgada (Açores)
Christmas Runner - Colombo

Christmas Runner - Colombo

Lisboa
Christmas Runner - 8a Avenida

Christmas Runner - 8a Avenida

São João da Madeira
Christmas Runner - CascaiShopping

Christmas Runner - CascaiShopping

Cascais