During the three Christmas seasons, we designed and developed a human endless runner game with Sonae Sierra and their marketing department.
By detecting human gestures through a Natural User Interface (N-UI) device, the participants were allowed to control their favorite Christmas characters and aim to collect the greatest possible number of gifts.
industry:
Retail
Client:
Date:
2016-2018
Product Type:
Digital Experiences
Multimedia Installation
Become Santa's Best Helper
Shopping Centers
8ª Avenida, AlgarveShopping, ArrábidaShopping, CascaiShopping, Centro Colombo, Centro Vasco da Gama, Estação Viana, GuimarãeShopping, LoureShopping, GaiaShopping, MadeiraShopping, MaiaShopping, NorteShopping, Nova Arcada, Parque Atlântico, Rio Sul, and Serra Shopping.
Game
Sessions
This multimedia installation also promoted competition between Shopping Centers, allowing our client to create marketing and advertising campaigns to increase the number of visitors during the Holiday season. More than 262,000 game sessions were registered.
