In the 2015 Christmas season, SONAE Sierra, in partnership with Inklusion, delivers a fantastic multimedia activity that allows visitors to enter the magical universe of the Christmas Season.
Available in SONAE Sierra’s top 5 Shopping Centers, the experience allows users to interact with several animated characters, bringing joy and happiness to every child or adult who participates.
industry:
Retail
client:
Date:
November, 2015
Product Type:
Digital Experiences
Augmented Reality
Families enter in the enchanted world of the Christmas characters
During the experience, characters react to the user’s gestures. For instance, when Santa’s little helper, effectively called Mini Du, sees a new child, he promptly begins to build a brand new gift to offer. If the child gets close to the gift and touches it, Mini Du kindly gives it away.
As part of this experience, for people waiting in line, inKlusion also developed a mini-game where users collectively help Santa’s friends gather Christmas gifts to help create an even better Christmas!
This interactive experience was an overwhelming success, with over 12,000 paying visitors during the Christmas Season.
This app also brings the client an added benefit since users are rewarded for acquiring all characters, which brings them back to the shopping centers where the AR markers were distributed.
